In 2021 I joined Instrument—a design agency that focuses on digital products and brand-centric projects. I've had the opportunity to contribute to work for Epic Games and Google over the past few years, both as a Senior Designer and Associate Design Director. In those projects, my main responsibilities have included concepting for digital products, helping evolve design systems, and extending brand identities into digital experiences.
Developing interactive prototypes for vision projects and digital product concepts
Evolving design systems by scaling existing design libraries and developing new components
Extending a brand's foundation by translating their visual identity into new digital experiences
In 2022, we worked with Epic Games to unify their brand identity across all their sub-brands. The challenge Epic Games faced was they had a well-established parent brand, but the brand equity wasn't represented in their smaller franchise's digital touchpoints.
The ask for our team was to help Epic Games find the right balance with unifying their overall brand, without sacrificing each companies unique identity. During my time on the project, I helped re-design global components across each franchise's websites, including The Epic Games Store, Artstation, and Unreal Engine.
In collaboration with (Designers) Aliza Kravatz, Jack Wilson, Michelle Passe, (Strategists) Lenton Alston, (Producers) Emily Curry, Rachel Kerr, (Motion) Owen Murphy
In 2022, we supported the Epic Games Store by being an extension to their design system team. We helped improve their current design system by providing more comprehensive design documentation for their existing design library. We were also responsible for evolving those components, based on new additions to the Epic Games Store. Some of the initiatives that I contributed to includes implementing Epic Games Subscription, improving Epic Games Search, and concepting for Epic Games Hub.
In collaboration with (Designers) Tyler Moody, Shannon Tsai,(Producers) Emily Curry, Rachel Kerr
In 2023, we worked with Epic Games to build a new brand for FAB—a digital marketplace for creators. We had the opportunity to use the Epic Games brand as a foundation, to created a new identity that felt connected to Epic, but still had a distinct identity. My responsibility in the project was to help create conceptual directions, by finding ways we could extend their current visual language. This included generating ideas for how the identity would show up across digital, physical, and social executions.
In collaboration with (Designers) Antonio Mondragon Becker, Jack Wilson, Shannon Tsai, Marshal Turner
In 2023, we collaborated with Google Shopping to create a concept for Google Shopping Home. Despite having a large shopping presence on Search, Google still lacks a centralized shopping destination for people to revisit. Our team was tasked to envision a home base for Google Shopping, where people could get curated recommendations, find deals, and save their current shopping journey—all in one centralized platform.
In collaboration with (Designers) Bianca Romulo, Dan Schechter, Serena Shen, (Strategists) Susan Wiker, (Producers) Andrew Barden, Bud Johnston
In 2024, we collaborated with the Google Trends to re-design their Trends Topic Pages. Throughout the year, Google Trends aggregates their data on timely events, ranging from topics like the Academy Awards to the U.S. Election. We worked with the Trend's team to design a flexible system that could adapt to a wide range of events, while wrapping the data in a narrative that would be more approachable for people to engage with.
In collaboration with (Designers) Ariel Bibeau, Suzy Kim, (Producers) Brenda Boudaie, (Strategists) Emily Kropp
