In 2021 I joined Instrument—a design agency that focuses on digital products and brand-centric projects. As both a Senior Designer and Associate Design Director, I've had the opportunity to contribute to work for brands like Epic Games, Google, Thorne, and Converse over the past few years. In those projects, my main responsibilities have included concepting for digital products, helping evolve design systems, and extending brand identities into digital experiences.
Developing interactive prototypes for vision projects and digital product concepts
Evolving design systems by scaling existing design libraries and helping develop new components
Expanding a brand's foundation by translating their visual identity into new digital products, websites, and experiences
In 2022, we worked with Epic Games to unify their brand identity across all their sub-brands. The challenge Epic Games faced was they had a well-established parent brand, but the brand equity wasn't represented in their smaller franchise's digital touchpoints.
The ask for our team was to help Epic Games find the right balance with unifying their overall brand, without sacrificing each companies unique identity. During my time on the project, I helped re-design global components across each franchise's websites, including The Epic Games Store, Artstation, and Unreal Engine.
In 2022, we supported the Epic Games Store by being an extension to their design system team. We helped improve their current design system by providing more comprehensive design documentation for their existing design library. We were also responsible for evolving those components, based on new additions to the Epic Games Store. Some of the initiatives that I contributed to includes implementing Epic Games Subscription, improving Epic Games Search, and concepting for Epic Games Hub.
In 2023, we worked with Epic Games to build a new brand for FAB—a digital marketplace for creators. We had the opportunity to use the Epic Games brand as a foundation, to created a new identity that felt connected to Epic, but still had a distinct identity. My responsibility in the project was to help create conceptual directions, by finding ways we could extend their current visual language. This included generating ideas for how the identity would show up across digital, physical, and social executions.
In 2023, we worked with Indeed to build out their brand identity for their annual conference. Our main responsibility was to develop the yearly website's brand, where Indeed employees could learn about the latest events, speakers, and talks that would be held that year. My responsibility was to help develop new creative directions for that year's iteration of futureworks.
In 2024, we collaborated with Google Shopping to create a concept for Google Shopping Home. Despite having a large shopping presence on Search, Google still lacks a centralized shopping destination for people to revisit. Our team was tasked to envision a home base for Google Shopping, where people could get curated recommendations, find deals, and save their shopping journeys—all in one centralized platform.
In 2024, we collaborated with the Google Trends to re-design their Trends Topic Pages. Throughout the year, Google Trends aggregates their data on timely events, ranging from topics like the Academy Awards to the U.S. Election. We worked with the Trend's team to design a flexible system that could adapt to a wide range of events, while wrapping the data in a narrative that would be more approachable for people to engage with.
In 2025, we collaborated with Thorne to develop a new brand identity, through the lens of a newly developed health tracking app. We were able to start from scratch, and explored a wide range of brand concepts that helped express Thorne's transition from being not just a medical company, but a holistic brand that values overall lifestyle and wellness too.
We also had the opportunity to build Thorne's new digital product from the ground up, and helped create a health-tracking app that acts as a personalized health eco-system. We worked on a wide range of product opportunities, including biomarker tracking, action plan recommendations, and a new identity for their existing AI companion Taia.
The newly developed app will be launching in 2026 as the first representation of Thorne's new brand expression.
In 2025, we collaborated with Converse to incorporate more heritage-centric storytelling into their e-commerce experience. Converse wanted their brand to lean into the rich history the shoe has played in fashion, basketball, and skateboarding culture, while still feeling timely and relevant. So we began exploring ways storytelling could weave seamlessly into their e-commerce experience, by elevating current stories of how Converse plays a role in contemporary culture, while also subtly linking it back to it's rich heritage.
