IBM Corporate Social Responsibility is focused on sharing how IBM is using its technology to help create social impact in fields such as education reform, healthcare, and climate change. As a part of IBM's CSR design team, I helped contribute to the user experience of a variety of IBM initiative websites. My responsibilities involve...
Contributing to the team that is evolving the visual design and user experience of IBM's CSR design system.
Investigating how editorial design principles can be translated to scalable digital components.
Applying the CSR design system across IBM initiative websites to maintain brand alignment and consistency.
IBM.org is a digital platform that aligns all of IBM's Corporate Social Responsibility initiatives under a unified experience. In order to convey the scale of the program's social impact, IBM.org's design system is more editorial inspired than IBM's core brand. My main responsibility was to find opportunities to extend this brand expression into each initiative's design system in order to maintain brand alignment and consistency.